Is your boring-ass brand message blocking the flow of money & clients into your business?
You’ve got a business that you care deeply about. And dream clients that you genuinely want to help make big, sweeping changes to their lives or businesses.
You don’t have a shortage of important things to say. You just don’t have the words to write it for maximum impact. Amiright? You try your best, but your words never come out on paper in the way you hope they would.
MAYBE YOU’RE EXPERIENCING THESE SYMPTOMS OF DON’T-KNOW-WHAT-TO-SAY-ITIS:
| You’re not short on ideas, but you feel like you can’t put them together in a structured way that resonates with the right people |
| You’re the President of the On-and-On Club |
| You struggle with finding your “voice” & walking the fine line between being too professional & too casual |
| You’re afraid of narrowing down your focus |
| Your writing feels awkward & inconsistent because you’ve written it piecemeal between clients, deadlines & other responsibilities |
You know enough to realise that what you’ve written is not quite right, but you don’t know how to fix it.
And most importantly, you know that you’re missing opportunities because your messaging isn’t clear enough! No question about that.
Here’s the bad news - everything you write about your business is bland because you’re afraid of:
- standing out
- being yourself
- being judged
- narrowing your market
- all of the above.
You’re trying to target everyone, instead of the people who would give their first born child to work with you & shout about you from the rooftops – a la Tom Cruise on Oprah’s couch.
That's why I created this Brand Message Overhaul.
HOW MUCH IS VAGUE, FORGETTABLE MESSAGING
COSTING YOUR BUSINESS?
The entire concept of knowing your purpose & your message can make the difference between success & failure.
If you're not getting the attention, the clients, the cash that you want in your business... that's almost certainly got to do with how you talk about your work.
Because...
A CLEAR BRAND MESSAGE = MORE IDEAL CLIENTS = CASH IN THE BANK
When you've got smart, strategic copywriting & a clear message, it makes all your other marketing efforts so much more effective.
You know that when you send clients to your website, they'll quickly understand what you do & whether it's right for them. They'll hit the 'buy now' button with speed & confidence.
Even better: those clients totally “get” exactly what you have to offer. They know what to expect, they’re happy to pay for it, & they’re even happier to come back again & again.
You won't waste time on less-than-ideal clients. Your marketing will run smoothly & get better traction. The results will be real & tangible.
Lets also be honest -- nearly anyone can go out & get that one time sale. But where we make the money is honing our message, building a reputation, & developing client relationships that keep our pipelines blissfully full.
Copywriting may seem so simple & obvious, yet it's so nuanced & crazy that even getting the "simplest" messaging out of your head & onto the page can often be high drama.
I'll help you uncover the right words to reach YOUR right people, so that the am-I-doing-this-right overwhelm is completely taken out of the equation for you.
NEVER HAVE BORING MESSAGING AGAIN.
EXTREME MAKEOVER: COPY WRITING EDITION
**Only 5 spots become available every 12 weeks**
I’M LOOKING TO HELP 5 PEOPLE
MAKE THEIR BRAND MESSAGE
MORE MEANINGFUL, MEMORABLE & PROFITABLE
OVER THE NEXT 12 WEEKS
If that's you...
I will work with you one-on-one to make your brand message stand out in all the right ways.
The Brand Message Overhaul is NOT like other copywriting services out there. Only 5 spots become available every 12 weeks or more.
When you work with other copywriters, you fill out a 10-page questionnaire & hope that what comes out the other end sounds like you, speaks to your audience & gets results. It can feel like a leap of faith.
There are no blind leaps of faith required here because I’m not your average copywriter.
A great copywriter can help you create amazing copy, but it’s not their responsibility (or often their skill-set) to help you define your message. But I help you do both.
I don’t just write your messaging & web copy for you – I show you how to write it, so that you can write more confidently & persuasively anytime you need to write something that will be seen by a client.
THIS IS A CO-CREATION PROCESS.
It's equal parts copy writing & confidence building.
We’re creating your messaging together, as a team, so that your voice & message is infused at every step of the way.
You write the first drafts before we get together, then we work out of Skype & a Google Doc to make improvements together in real-time. We’ll constantly check in to make sure what I’m typing feels good to you & suits your business.
**Only 5 spots become available every 12 weeks**
WITH THE BRAND MESSAGE OVERHAUL,
YOU GET:
AS MANY PAGES OF CLIENT-ATTRACTING WEB COPY AS YOU NEED
You decide on which pages you need & we bring them to life, so that only the BEST clients get through your doors.
TWICE MONTHLY 90MIN CREATION SESSIONS
After the strategy call, we'll meet every 2 weeks for a 90-minute session where we perfect your copy in real time. Rent my brain, keep the results forever.
TIMELESS, FAD-FREE KNOWLEDGE OF HOW TO WRITE YOUR OWN SALES COPY
You’ll see for yourself how your draft becomes a persuasive powerhouse, so that you can replicate it for yourself next time you need to.
CLIENT MANAGEMENT PROCESS & DOCUMENTS (OPTIONAL)
We’ll make sure your clients are a breeze to work with & know exactly what to expect every step of the way. Think: client welcome packs, proposal documents & whatever else you need.
DEEP DIVE 90MIN STRATEGY SESSIO
You decide on which pages you need & we bring them to life, so that only the BEST clients get through your doors.
IMPLEMENTATION WEEKS
Built in time to take action without feeling overwhelmed by all your existing client work that you need to do. Every second week, we won’t have a call so that you have time to get things done.
A USER-FRIENDLY WEBSITE STRUCTURE
We’ll make sure your dream clients can easily find the information they need to know that they should hire you. We'll streamline your menu and make everything super accessible.
PRIVATE PROJECT ZONE
You'll get access to a private, shared Google Drive folder where we'll do all our collaborating. It's home to all your worksheets, templates, cheatsheets, call recordings & homework in one go-to location.
PLUS, $1,697 WORTH OF BONUSES TO
MAKE YOUR COPY WRITING LIFE EVEN EASIER
Get $597 worth of worksheets, templates & cheat sheets
Writing your own web copy is hard (even if it’s only a draft that you’ll share with me & me only), so I’m taking all the guesswork out of it by giving you all my worksheets, templates & cheat sheets so that you can stop stressing about what to write & how to structure it.
These worksheets give you everything you need to help you write your drafts with ease. These alone sell for $597.
Best of all, if there’s a template that you need that isn’t included in the vault, I’ll create a new one especially for you.
Perfect case study template (Value: $200)
Get people to give you rock-solid testimonials by asking the perfect questions. I'll give you a list of specific-to-your-business questions you can ask to quickly and easily ask for perfect testimonials from your best clients.
One testimonial can revolutionist your business & this template makes it push-button simple to get all the BEST testimonials you could ever need!
This template will work for email testimonials, video testimonials... or ANY way you want to get that testimonial that drive sales & skyrocket your credibility.
Personal feedback on the design & how it's affecting your new copy (Value: $700)
Copy writing is the art of persuading the right people that you're The One that can solve their most annoying problems. But, sometimes, the persuasion battle can be lost or won based on how your copywriting is laid out on the page by your designer.
I'll help you make sure the design supports the goals of each page, drags the eye where it needs to go & emphasises the most important things that'll help you dream clients recognise the value of your work.
This part of the process will help tie your copywriting & design together, so you know it's all playing nicely together.
(Pssst. I might also hook you up with some FREE tools to help you know for sure that your design is working in your favour.)
I'M GETTING MORE INQUIRIES ABOUT WORKING WITH ME & ABOUT 10-15 TIMES MORE SUBSCRIBERS EACH MONTH
“After sending out my first email with my new messaging, I got 4 new discovery calls! Even more importantly, I'm getting about 10-15 times more subscribers each month now that I've put the new copy on my current website. That's happening with out any marketing, just from the new messaging & SEO traffic. That is a huge difference!
I'm more clear on my message! And I've started to have more inquiries about working with me! You did a superb job in helping me create excellent copy. I loved your passion and dedication to creating the best copy possible for my business. I really appreciated your keen eye and perspective, as well as knowledge and creativity with writing from the perspective of a writer, coach, and client.
You're the real deal. You care about your client, and how their copy best represents their business and speaks to their potential new client. It was a joy and gift to work with you, Alyssa. Thank you so, so much!!!!!!!!!!!!!!"
--- ANGELA PATNODE, ANGELAMARIEPATNODE.COM
THE BRAND MESSAGE OVERHAUL IS 100% TAILORED TO YOUR UNIQUE BUSINESS
You're not cookie cutter. And neither is this process.
We'll tailor our sessions to exactly what you need to get the results you want-- because there's no such thing as one-size fits all when it comes to copy writing & marketing.
But I know it’s helpful to have an idea of what our time together will cover & in which order. This is an example of how our time together might roll, but it’s FULLY CUSTOMIZED to your needs.
Phase 1:
Goal Setting & Business Visioning
We'll spend our first 90mins together on a strategy session that's designed to get clear on what your business stands for.
We'll note the most important things your dream clients need to know about working with you & make sure they're conveyed in everything we write from this point onwards.
I help you look outside of the box you've created for yourself to uncover your core brand message right in the very first session.
Outline a website structure that makes all your information easy to find & navigate.
Phase 2:
Copy writing using your new brand message
- You'll write the drafts for all your selected pages. Then we'll jump on Zoom together & polish them to publishable perfection live during our 90min calls.
We'll cover all the pages that you need to support your business goal. These typically include: Home, About, Services pages and a sprinkling of other pages that are unique to you.
We'll make sure all your new copy reflects your vision, voice & values -- while also making sure the BEST clients land on your site and think, "omg, it's like they're reading my mind."
Phase 3:
Client Processes & Documents That Your Clients Adore (Optional)
- If you choose to include this in your overhaul, we'll plan how your client process flow so that it’s easy for your clients to get the results they want AND easy for you to deliver your best work.
We'll write documents & emails to smoothly guide your dream clients through the process of working with you, so that they always feel informed & nurtured when working with you.
Here’s some examples of documents that we might want to work on: sales slides, pricing documents, client proposals, client welcome pack, progress update emails, canned responses to client inquiries & loads more
Phase 4:
Consistency, Flow & Loose Ends
- Before we wrap up our time together, we’ll review everything we’ve written to make sure all your new brand messaging and web copy is clear and consistent across all your web pages.
We'll conquer any last niggles & confidence wobbles about your new brand message before you send it off to your designer or hit publish.
WHAT CAN YOU EXPECT FROM THE BRAND MESSAGE OVERHAUL?
Progress
No more feeling lost for words. No more staying stuck. I'll be your expert guide & cheerleader to make sure your messaging gets you closer to your business goals. Progress is addictive.
Speed
I’ve been in this business for a decade & made mistakes (times infinity) along the way. You get to learn from my mishaps & put yourself on the fast track. You get brilliant, client-attracting messaging much, much faster.
Collaboration
Two heads are better than one. You know what you really want the world to know. I know how to find the words to get you the attention you deserve. The two of us together? Pure magic.
Expertise
I’ve got a decade of strategic writing experience, plus an English degree & an extra Business degree to go along with it. I know my stuff. Luckily for you, my brain is at your service
Support
Writing about yourself is HARD. I bet your mind is riddled with worries like: “Can I pull this off?” “Does that make me sound so good that I can’t live up to it?” I'm here to tell you one thing: you’ve got this. I believe in you.
Confidence
Truth time: you’re afraid to stand out & share your message because you’re not sure you call pull it off. “Can I really say that about myself?” Yes. You can. This 3 months will prove it to you.
WHO SHOULD GET THIS KIND OF MESSAGE COACHING?
This program is designed especially for entrepreneurs, like you, who want their business to make a difference, leave a mark, have an impact.
Your work is meaningful & important, so it’s time that more people recognized that – and paid you for it.
You're ready for the Brand Message Overhaul if…
- you want messaging that will bridge the gap between where you are now & where you want your business to be.
- you’re willing to write a draft of your web copy (with the help of some awesome templates, frameworks & cheat sheets) & need some expert help getting it into tip-top shape.
- you have a solid understanding of your dream clients & how you help them.
- you want to collaborative partner to get your web copy into tip-top shape.
- you’re ready to take action & do some edits on your own in between our copy coaching sessions.
But this program won’t work for you if you aren't willing or able to take advantage of all the cheat sheets, frameworks & templates (Valued at $597) you get to write the first draft yourself. Or, if you don’t have time to do the action-items after each of our calls.
This is a co-creation process. I’m not writing all your web copy for you – we write it together in real time, using Zoom and Google Docs.
We’ll constantly check in to make sure what I’m typing feels good to you & suits your business. It’s a team effort – you need to take part & be invested in the work as much as I am.
I’m going to teach you exactly what you need to know to get your message across quickly & effectively, so that you can repeat it over & over again on your own.
ALYSSA HELPED PUSH ME BEYOND WHAT I THOUGHT I WAS CAPABLE OF
"Working with Alyssa was incredibly easy. With her guidance & coaching, I was able to communicate key points about my business on my website clearly and effortlessly. She was worth every penny as she helped push me beyond what I thought I was capable of. I now have more confidence in my writing and am relieved that something I had been putting off for so long is now complete!"
-- SHEILA BUCHANAN, WWW.SHEILABUCHANAN.COM
LESS FLUFF & MORE WRITING WITH INTENT
“I loved the writing prompts. The templates helped give me a great starting point to getting more laser focused copy. Less fluff and more writing with intent.
Since my brand has so much more of ME infused into it, I no longer feel awkward and I don't really question my verbiage constantly. If it feels like something I would say, I just say it. I've learned that in order to turn people on you're inevitably going to turn people off and that's ok.
Alyssa is such a dream to work with. She listens really well & helps you find the messages that are hiding deep down inside your soul. She then helps you draw them out in a way that makes everything in you click into place. You have to do a lot of soul searching, writing, &research on your end, but her insights as an observer are magical.”
-- ADINA SEGAL, BUNNY BEAR PRESS
YOUR INVESTMENT: $997 PER MONTH
with a 3 month minimum commitment
**Only 5 spots become available every 12 weeks**
HERE'S HOW IT WORKS
BEFORE OUR SESSIONS
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DURING OUR SESSIONS
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IN BETWEEN OUR SESSIONS
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A GOLDMINE OF GAME-CHANGING COPY WRITING SHIFT SCRAMMED INTO 12 WEEKS
My proven framework for writing copy that gets attention from the right people & primes them to work with you.
Confidence that your brand messaging & your website are working hard for you, 24/7.
As many new, client-attracting pages of web copy as you need.
12+ weeks of one-on-one messaging & copy writing coaching with me.
6 one-on-one sessions with me where we'll rework your draft copy in real time.
Client intake documents & processes to delight & impress your new clients when it counts the most
Worksheets & cheat sheets to help you take action in between our 1-on-1 coaching sessions (Valued at $597).
My full support to achieve your business goals through your web copy.
YOUR INVESTMENT: $997 PER MONTH
with a 3 month minimum commitment
**Only 5 spots become available every 12 weeks**
THIS IS WHAT PEOPLE SAY ABOUT WORKING WITH ME
Danika Zoe's new website now feels "super polished, her voice comes through & it’s compelling & persuasive”
Best of all, she now knows how to write compelling, persuasive copy herself without outsourcing it to a copywriter anymore.
Her new copy speaks to her audience so well that Danika says she'd pay twice as much to do it again.
Watch the video below to hear from Danika in her own words.
Lauren White's brand message is now so clear that it's becoming a book
Lauren got so clear on what makes her brand message different (& worth listening to) that she not only re-wrote her web copy -- she got inspired to start writing a book to spread her message even further.
And she landed 4 new clients in the first month!
- You’re really good at what you do, but your client roster doesn’t reflect that.
- You’re marketing yourself more than ever, but don’t seem to have many new clients to show for it.
- Your website visitors aren’t turning into clients as much as you’d hoped.
- You’re attracting clients, but they’re a bit ‘blah’ & you’d rather work with more ideal peeps.
- Your clients tell you that you’re brilliant, but you can’t seem to convince potential new clients that’s true.
- Your clients are surprised by your style or personality once they sign on to work with you.
- You can’t predict when another client will sign up to work with you through your website – it’s so erratic & unpredictable.
- You’re not excited by your own website & you don’t want to send people to your site.
- Your brand message doesn’t feel good to YOU anymore.
SO HOW CAN YOU TELL IF YOUR BRAND MESSAGE NEEDS AN OVERHAUL?
THE WAY YOUR WORDS REACH OUT & PULL PEOPLE IN HAS MADE A BIG DIFFERENCE
“I just want to say THANKS - I have a 4-day course next week & it’s totally filled (in fact we may be squishy in the place where I hold it) and I've had to turn people away. My courses don’t usually fill this quickly, and this time we have about 5 more people than average, AND filled earlier than usual too!
A big reason why this class filled so effortlessly is because of the new copywriting - the way your words reach out and pull people in has made a big difference! You rock girl!”
-- CAROLYN COOPER, WWW.SIMPLYHEALED.COM
WHO ELSE WANTS TO STOP STRESSING THAT YOUR WEBSITE IS LEAVING CHUNKS OF CASH ON THE (DIGITAL) TABLE?
Join me & soon you’ll be saying things like this:
- "My copy puts my voice into words, so I can present my best self to my clients & now my phone is ringing off the hook."
- "My copy really helped me see my new offering in terms of the practical, tangible benefits that it provides to people."
- "My scrawled words & ideas have turned into a piece of persuasive beauty."
- "I’ve got words that are truly ME & truly attractive to my dream clients, not just some pretty words put together to sound good."
- "I now have something compelling, but also something that I can be proud of – as a real extension of who I am & what I want to convey with my brand."
It might normally take you months of trial & error & second guessing yourself to get this clear on your brand message & web copy. And in that time, your dreamy clients are busy finding someone else to help them solve their problems. So, your bland messaging is probably costing you much more than you realize right now.
Or, you can save yourself a whole bunch of money (and time!) & get the Brand Message Overhaul and completely change the way that your clients react to you.
Your work is important & it needs to get into the hands of more people who need it. Let’s make that happen together.
If you want to finally grasp how to write your own web copy that both feels good to you AND gets attention from the right people, this is the coaching you’re looking for.
YOUR INVESTMENT: $997 PER MONTH
with a 3 month minimum commitment
**Only 5 spots become available every 12 weeks**