For entrepreneurs who don't want to be just another player in their field...
...who want to create a whole new field & be the only one on it
You've done everything that the "experts" told you to. You've built the website. You've been marketing like crazy. Posting, live streaming, making offers, building funnels...
...but it's not quite working the way you'd hoped.
You're damn good at what you do. But the right people don't seem to notice & hire you.
Here's the REAL truth...
For most of us, our copy is our one shot at snapping up a potential client's attention & putting our work into the world in a meaningful way.
You don't need another strategy or tactic. You need a way to articulate a meaningful, memorable & profitable message so your dream clients sit up, pay attention & hand over their credit card.
That's what's really getting in between you & the success you crave.
It's time for a
Brand Message Overhaul.
A done-with-you overhaul of your message & marketing.
Copywriting may seem so simple & obvious, yet it's so nuanced & crazy that even getting the "simplest" messaging out of your head & onto the page can often be high drama.
Most businesses have no idea how to find their message, let alone articulate it to potential clients.
I'll help you uncover the right words to reach your right people, so that the am-I-doing-this-right overwhelm is completely taken out of the equation. Because...
A clear brand message is the only significant way we can differentiate ourselves from everyone else out there who sells what we sell.
When you build your marketing on the foundation of a clear & powerful message, it makes all your other marketing efforts actually work.
You know that when you send clients to your website, they'll quickly understand what you do & whether it's right for them. They'll hit the 'apply now' button faster & more confidently.
Even better: those clients totally “get” exactly what you have to offer. They know what to expect, they’re happy to pay for it, & they’re even happier to come back again & again.
Never have forgettable messaging again.
Extreme Makeover: Copywriting Edition
Get a complete strategy to position yourself as a trusted expert + copywriting coaching to bring the strategy to life
You'll work with me 1-on-1 to take a deep dive into…
Brand Message Framework
We’ll get clear of how to communicate what makes you different, better & worth working with. You’ll have a proven filter to apply to all of your marketing material so that it works consistently.
Structuring Your "Hell Yes Offer"
We’ll position your offer to make it a “no brainer” from your dream clients' perspective. You'll discover the psychology behind converting website visitors into clients.
We'll make sure the only people coming through your digital doors are the next-level clients that value your expertise, take action & are happy to pay what you're worth.
We’ll unpack all of your client objections and blocks so you know how to communicate and answer them ahead of time in your marketing message which will make them more prone to buy your offer.
Your Hard-working Sales Copy
We’ll create copy on the spot to communicate your offer in your voice. You can select what copy you need, whether it's website pages, on-boarding documents or webinar copy. The process is 100% customized to you.
Reverse Engineer Your Strategy
We’ll decide on the best marketing & copywriting strategy for you based on who you are, what your goals are, who you love to work with, and what your offer is. Because the right strategy creates a business you love.
What kind of results can you expect?
Here's what other clients have achieved...
I had a 400% increase in new discovery calls without any additional marketing!
Angela P - spiritual teacher
Holy c#@p on a cracker! A basic white page & Alyssa's copy made cost per lead go from $19 to $2.85.
eran m - digital marketer
I increased prices by 500%. I now charge more per month than I used to charge for my whole package!
lauren w - therapist
We won every single project we pitched in the last 2 weeks since using your framework. That's worth $36K to us.
rich G - business coach
This put an extra $80K in my pocket & got rid of 90% of my difficult clients."
Trace l - real estate
Just ONE session with Alyssa and my offer started converting!
deb c - teacher & entrepreneur
Now let me explain how it works...
Phase 1: Goal Setting & Business Visioning
Phase 2: Copywriting Using Your New Brand Message
Phase 3: Trust-building Marketing Processes & Documents (Optional)
Here's how we'll collaborate...
Before our sessions
During our sessions
Between our sessions
Who should invest in this kind of
This is for you if..
This is NOT for you if..
Tweaking just one sales page or one email….just once….might be enough to recoup your entire investment.
How would your business be different if you had a complete strategy on how to position yourself in a way that builds trust with your audience?
How much more confident would you feel directing dream clients to your website?
How would that confidence & website pride energize your marketing efforts?
What would it feel like to have clients telling you, “It’s as if you wrote that especially for me”?
How much easier would it be for clients to have a lightbulb moment that makes them realize you’re the absolute most perfect person to help them?
How much faster would they hand over their credit card details?
You don’t need to waste months or years slowly getting clear on what you want to say & how you should say it. Taking the long, hard road means less clients & less money for you right now – and that’s sucky for your business.
Instead... you can work with me in a Brand Message Overhaul & save yourself the money & headaches of figuring it out yourself. Because that’s a rollercoaster that you don’t need to be on.
It's only $1,450 per month to give your business the remarkable, unforgettable messaging it needs to attract your dream clients. It’s an unshakeable foundation for your business. From there, everything becomes easier & ALL your marketing efforts work better for you.
Naturally, the choice is up to you. You’ve got this.
consider this your invitation to start your brand message overhaul
Minimum 3 month commitment
As to your Qs...
What's the difference between the Brand Message Overhaul & regular copywriting?
In the Brand Message Overhaul, we revamp your messaging AND your copywriting at the same time.
When you hire a copywriter, you need to have your messaging organised before you hire them. It’s a misconception that if you hire a copywriter, they’ll create your brand message for you.
A great copywriter can help you create amazing copy, but it’s not their responsibility (or often their skill-set) to help you define your message. But I help you do both.
How much time will I need to dedicate to this?
That's mostly up to you & depends on how clear you are on who you serve & how you help them. Every second week, we'll have a 90min call. In between those calls, you may need to spend 2-5 hours on thinking & writing about what makes you different, better & worth working with.
But you'll have full control over when your calls are booked. If you need more time time, you can schedule the calls to be further apart.
What do I need to have ready before we start?
Two main things:
1. You’ll need to have a solid understanding of who you want your web copy to attract.
2. You need to have your drafts written before our call each week, but they don’t need to be flawless. We’ll perfect them together on the call
Do you have experience in my industry?
Truth time: industry experience does not make a good copywriter. Because your business isn't build on what industry you're in -- it's built on the people you serve.
A good copywriter is not an industry expert. She's a psychologist. A good copywriter, like me, steps into the mind of your customer so that you can speak exactly to their needs, wants, fears & desires. It's about being an expert at people. That's what I do. And I'm brilliant at it.
How do I know I'll like what we write?
Because you’ll be there, co-creating it with me. It’ll be infused with your own vibe every step of the way.
Will this work for me & my business?
Absolutely. This program is customized especially for you & your business. I don’t believe in one-size fits all solutions, so we’ll start by taking a look at where your business is right now & where you want it to be in the future. Then, we’ll write copy that will help you to make the dream a reality.
How long does the process take?
You'll commit to a minimum of 3 months working together so we can get all your main marketing materials complete. After that, you're in full control over how long we work together. I've got some people that have stuck around for 2+ years and we're constantly working on their next marketing initiative. But it's all up to you.
Ready to stop sounding like everyone else in your niche & forge your own path?
I only take 5 Brand Message Overhaul clients per quarter