#31: Blending strategy & creativity with Kim Herrington | Alyssa Martin & Co.

#31: Blending strategy & creativity with Kim Herrington

In this episode, we talk about:

  • getting fired from your job on the first day that you start your business
  • finding a niche — and how well niching works
  • it’s not true that everything has been done before
  • the need to be prepared for when lucky opportunities come your way
  • SEO as a tool for getting in touch with your audience
  • not having a goal made it hard for Kim to find direction, her voice & brand values
  • the mistake of focusing on strategy so much that you don’t take action
  • how your WordPress theme can affect your SEO
  • aiming for a website that’s only as pretty as you need

Resources mentioned in this episode:

And for more from Kim, visit her at: