#28: An untouchable niche with Sarah Wilder | Alyssa Martin & Co.

#28: An untouchable niche with Sarah Wilder

In this episode, we talk about:

  • being the only one doing what you do is both crippling & freeing
  • how Sarah has seen her passion for marketing her creations grow, despite being scared of it when she first started out
  • dealing with copy cats — no matter who copies an idea, it will never be the same as yours
  • building a slow growth product that will stand the test of time
  • how to find the sweet spot of something you’re excited to create & your customers are excited to receive
  • dealing with the heavy cloud of “this needs to make me money!”
  • idea overwhelm that makes you feel immense pressure to follow every single idea
  • hiring a team to get you out of working in the business, so you can work on the business.

Resources mentioned in this episode:

And for more from Sarah, visit her at: